Driving a Font


You just witnessed the future occupation of “motor typography.” Okay, not really, but these typographers do design a font with a car. And here is the result:

iQ Font Sample

You can download the font for yourself. It is a case study in collaboration. This font wasn’t created by a typographer meticulously kerning characters alone in a dark studio.

A professional race car driver drove a car in the shape of each letter. A film crew filmed the car from above. A computer programmer developed a custom application that tracked special colored dots attached to the top of the car and converted the motion of the vehicle into a font.

This font was designed as a promotion for Toyota. Does its commercial purpose change its status as art? Let us know what you think in the comments.

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